Menz&Gasser’s new communication campaign for the Ho.re.ca sector is under way, dedicated to the German and South Tyrolean markets. The creativity chosen for the ad page evokes the freshness and lightness of fruit in a direct, entertaining way. It spotlights how our jam provides the perfect energy boost at any time of day, at breakfast or for an afternoon snack. The campaign centres on the Edel range of extra jams in curvaceous jars with fruit decoration in a relief design and the 28g jars of organic Fairtrade® extra jam. These two elegant products, with their dedicated wooden display units, add a touch of sophistication to any breakfast table.
The promotional campaign is aiming to increase Menz&Gasser’s brand visibility in Germany and the South Tyrol, targeting specialist magazines for the food, catering and hotel sector, from GV Praxis in Germany to HGV Zeitung and SKV Zeitung in the South Tyrol.
